Whether you’re a large enterprise or a small business, you’ve probably been told that data is one of your organization’s more important resources. Fair enough. But if you’re not already actively using analytics to tap this resource, where do you start? While this blog post won’t teach you how to start an analytics process within your organization, it will provide some practical pointers on handling analytics whatever the size of your organization (or your institutional experience with them).[1] 1.- Consider More than Just Simple Descriptive Statistics Large datasets can be tough to handle, and whatever the data, you need a toehold into it to begin to explore it. But remember to move beyond simple, go-to descriptive statistics like mean or standard variation—they can mask important insights on your data and send you down blind alleys before you have even [...]